April 2006
Rx EDGE To Lead Discussion on Retail Pharmacy Media at DTC National
The retail pharmacy is a prime channel
to deliver pharmaceutical marketing messages,
reaching consumers when and where health concerns
are top of mind. To learn more about how you can capitalize
on this and other DTC methods, don't miss the
pre-show conference workshop, "Beyond Broadcast and Print...
A Full Analysis of DTC Media Vehicles", at the 2006 DTC
National Conference.
Gary Norman, executive vice president and general manager
of Rx EDGE, will be on the workshop panel, leading a discussion
on Retail Pharmacy DTC marketing. Gary's insights on marketing
within the retail pharmacy have been widely published, including
articles in DTC Perspectives, Medical Marketing & Media and MedAd News.
DTC National www.dtcnational.com will be held April 25-27 at the J.W. Marriott Hotel in Washington,
D.C. Be sure to attend the panel discussion during the pre-conference workshop.
It will be held from 8:30 - 12:00 on Tuesday, April 25. Also visit the Rx EDGE exhibit, Booth #40/41.
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