October 2005
RRx EDGE®
Announces Appointment of Rob Blazek, RPh. as
Director of New Business Development
(Hoffman Estates, Ill., October 10, 2005)
–Rx EDGE®, today announced the appointment of
Robert J. Blazek, RPh. to Director of New
Business Development. Blazek brings a diverse
and extensive healthcare industry background to
Rx EDGE. Most recently, Blazek was with
CVS/pharmacy, where he served as Manager of
Patient Intervention Programs. In that role,
Blazek was responsible for sales, implementation
and analytics of direct to patient programs and
in-store DTC advertising. Prior positions at CVS
included Regional Healthcare Manager and Staff
Pharmacist/Pharmacy Manager.
A frequent spokesperson for the industry, Blazek
has served as a panelist and speaker at the DTC
Perspectives National Conference, the
Pharmaceutical Marketing Congress National
Meeting, and the eyeforpharma conference.
“Rob brings a unique combination of retail
pharmacy, business development, and DTC
marketing experience to Rx EDGE,” said Gary
Norman, Vice President and Business Director of
Rx EDGE. “His background in creating, managing
and measuring targeted direct to consumer and
direct to patient programs will be of
significant value to our future initiatives.”
Blazek will be responsible for leading the
development of key growth opportunities across
current and new businesses for Rx EDGE. He holds
a Bachelor of Science degree in Pharmacy from
Purdue University.
ABOUT RX EDGE
Rx EDGE, a DTC Marketing Solutions provider,
promotes pharmaceutical brands with a variety of
at-shelf dispensers, counter displays, counter
mat and other in-store media in its network of
more than 17,000 pharmacies nationwide. Rx EDGE
is a business unit of
LeveragePoint Media, Hoffman Estates, Ill.”
|
