 January 2008
Rx EDGE Introduces New Patient Adherence Program at Walgreens
Hoffman Estates, IL, January 28, 2010 - Rx EDGE has teamed up with Walgreens to deliver prescription product information and disease management tools to patients. The new initiative, HealthTrack™, is a direct mailing program that is sent to new and current patients within predetermined intervals after a prescription is filled. The centerpiece is a customized CD-ROM which provides condition-specific education along with product information, lifestyle advice, links to Walgreens refill and reminder services, and other support tools.
“Chain pharmacy is a vital retail sector and an increasingly significant consumer healthcare destination. With HealthTrack™, pharmaceutical marketers can tap into Walgreens tremendous patient base and deliver relevant, timely information,” said Jim O’Dea, president and CEO of Rx EDGE (a division of LeveragePoint Media). “HealthTrack™ complements our current product line-up of pharmacy shelf and counter products, and is an ideal vehicle to engage patients at a deeper level and reinforce their commitment to therapy.”
Measurement is a critical component of HealthTrack™. A third-party research company will tabulate and analyze retailer-supplied data in order to determine the program’s impact on adherence outcomes.
About Rx EDGE
Rx EDGE offers a wide variety of pharmaceutical marketing solutions delivered in a network of over 30,000 retail pharmacies nationwide. Its flagship products include information dispensers placed at the pharmacy shelf and counter that deliver product messages, disease-state education, and information for patients. Rx EDGE is a business unit of LeveragePoint Media, Hoffman Estates, Ill. For more information, please visit www.rx-edge.com.
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