 September 2007
Rx EDGE Announces Strategic Alliance with p.s.k.w. & Associates
Hoffman Estates, IL, September 18, 2007 - Rx EDGE announced that is has established an alliance with p.s.k.w. & Associates, based in Edison, New Jersey. The partnership leverages the combined strength of both organizations to bring pharmaceutical marketers new opportunities for added-value patient programs. Through the formation of this strategic alliance, Rx EDGE will add the LoyaltyRx Card Program to its portfolio of direct-to-consumer marketing products.
"Rx EDGE has long been the premier provider of DTC solutions delivered in drug stores and supermarket pharmacies,” says Gary Norman, executive vice president and general manager of Rx EDGE. “Our agreement with p.s.k.w. will allow us to expand our product offerings into the physician’s office point-of-care segment. We are excited to be partnering with the innovator of the co-pay debit card. The LoyaltyRx Card is an ideal vehicle for pharmaceutical clients who are seeking effective ways to achieve their patient acquisition and ongoing compliance objectives.”
The LoyaltyRx card is the only rebate card program that successfully marries the banking and pharmacy adjudication processes. It is distributed to physicians via pharmaceutical representatives. Patients receive the customized card from their physician when a prescription is issued. Patients then present the card, along with their prescription, to the pharmacist. The value to the patient is immediate and takes the form of either a paid co-pay amount or a cash discount, depending upon the patient’s insurance status and the business rules established by the pharmaceutical company.
About Rx EDGE
Rx EDGE is a business unit of LeveragePoint Media, which provides a broad array of retail marketing solutions. Through a network of more than 19,000 U.S. pharmacies, Rx EDGE promotes pharmaceutical brands with at-shelf dispensers, counter displays, and other in-store media. The firm’s clients include several of the leading global pharmaceutical manufacturers.
About p.s.k.w. & Associates
p.s.k.w. and Associates is the result of a 2003 merger of Touchtone and KWS. p.s.k.w. specializes in developing innovating marketing programs for pharmaceutical clients. These programs range from new product launch programs to patient compliance to alternative sampling to data platforms, direct mail and targeted physician campaigns for virtually all Top 10 and mid-tier pharma.
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